2017 

Tactopus
brand and strategy, identity system, logotype

Tactopus is a collective of designers, makers, doers who create multi-sensory, tech-enabled learning experiences for children and products designed to include children with disabilities with equal opportunity.

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Tactopus designs educational toys, experiences and products threaded by inclusive learning hence it was important for the identity to translate equally well to tactile mediums. the brand needed a mark that would also become the face (quite literally) through merchandising and a possible mascot in the future. a custom bilingual logotype was carved keeping in mind brand's future expansions.

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© 2022  sachit shyam

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