brand and strategy, identity system, logotype
Tactopus is a collective of designers, makers, doers who create multi-sensory, tech-enabled learning experiences for children and products designed to include children with disabilities with equal opportunity.
Tactopus designs educational toys, experiences and products threaded by inclusive learning hence it was important for the identity to translate equally well to tactile mediums. the brand needed a mark that would also become the face (quite literally) through merchandising and a possible mascot in the future. a custom bilingual logotype was carved keeping in mind brand's future expansions.
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