2022
Hushl
brand language
fresh on the block, Hushl is a creator platform for professionals to create content, teach skills in micro communities and launch side projects. a fresh brand language was designed to meet Hushl's communication needs. the brand takes its visual cues from bold and diverse entrepreneurial spirit.
brand communication assets
as a start up in its initial stage it was imperative to keep the brand assets low and easy to access for everyone in the team. relying less on brand guidelines and more on ready to use templates, Figma was the ultimate collaborative option. Recursive by Arrow Type is a solid variable to meet Hushl's typography needs. For colours, HSB colour (constraints) system was established to help expand the colour palette. This along with the illustrative arrows and blobs enables the brand to have a dynamic language for different mediums.
